Tycoon Peter Jones Ebooking

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Students at the International Community School in PaddingtonSpeaking about the effect the competition has had on students, Mr Hagan continued: 'It has really helped them develop a number of key entrepreneurial skills. Professional business planning and documentation is really useful, but the practical discussion of marketing decisions in terms of product selection, pricing and supplier choice is vital. The scheme really gets students thinking about the practical realities of business theory using a very hands-on approach. There have been mistakes along the way, but they have taken all of these issues in their stride.”Brenda Murray, head of the ICS secondary school, said: 'The business club has nurtured our students' passions and encouraged them to embrace the cut and thrust of the business world both fearlessly and consciously.'

Tycoon Peter Jones Ebooking 2

Jones

Having already sold to their peers at school, the teams are now planning to branch out and take their products to boot fairs and local retailers. They have also set up Instagram, Twitter and Youtube accounts to help drum up interest.Mr Jones, who is following the competition closely, continued: “The students at the International Community School have clearly put a great deal of thought into their projects and are showing some true entrepreneurial spirit. I’m looking forward to seeing how they progress.'

While many teams from schools and colleges across the country have chosen to source their goods from suppliers, there are plenty that have been producing their own. With everything from graffiti-inspired cupcakes to festive jumpers for wine bottles and various other Christmas-themed products on sale, competition is tough.The teams will submit final evaluation reports to a judging panel – which includes the dragon himself – in January, before the overall winners are announced in February. Tycoon in Schools is open to all school children in England aged 11-18.

Promotional InformationA hardback bestseller, Dragon's Den star Peter Jones shows how toturn your business dreams into reality and learn how to makemillions from your ideas About the AuthorJones is by far the most successful of the 'dragons', with abusiness that sells and distributes mobile communication productsand has grown from nothing in 1998 to a current turnover of over200m. He is now a fast-rising media star both here and in the US.He has five children and lives with his partner in Surrey. Reviews'This book will inspire you to achieve great success' - PhilipGreen, retail billionaire 'The voice of lucrative experience' -The Financial Times 'Budding entrepeneurs everywhere have beeneagerly awaiting the release of Tycoon, and the book is certainlyone they will treasure' - The Herald 'Tycoon may just be the bookthat kickstarts the rest of your life' - Sunday Business Post.